How to Keep Your Employees Engaged During Super Bowl Season
- ewalker223
- Feb 10
- 3 min read
The Super Bowl is more than just a football game; it’s a cultural event that brings people together across the country. For businesses, this time of year presents a unique opportunity to foster employee engagement, boost morale, and reinforce corporate wellness initiatives. With some strategic planning, companies can turn Super Bowl season into a chance to promote team bonding, workplace wellness, and employee benefits.
Why Super Bowl Season Matters for Employee Engagement
Employee engagement is critical to productivity, retention, and overall workplace satisfaction. The Super Bowl, with its built-in excitement and communal spirit, provides a perfect platform for businesses to energize their workforce. Companies that embrace the season by integrating wellness programs, incentives, and team activities can create an inclusive and engaging work environment.
According to a study by Gallup, organizations with highly engaged employees see a 23% increase in profitability and a 41% reduction in absenteeism. Tapping into a nationwide event like the Super Bowl can be an effective way to drive engagement and enthusiasm in the workplace (Gallup).
Ways to Keep Employees Engaged During Super Bowl Season
1. Encourage Workplace Wellness with Super Bowl-Themed Activities
Super Bowl season doesn’t have to mean unhealthy habits. Companies can use the excitement of the game to promote wellness initiatives:
Super Bowl Steps Challenge: Encourage employees to track their steps leading up to the big game, with small prizes for those who hit their goals.
Healthy Tailgating: Organize a Super Bowl-themed lunch featuring nutritious game-day snacks.
Desk Yoga or Quick Workouts: Offer short, football-inspired workout sessions to keep energy levels high.
Studies show that incorporating workplace wellness programs can lead to a 25% reduction in absenteeism and a 30% decrease in medical costs for employers (CDC-Workplace Health).
2. Offer Flexible Work Arrangements for Super Bowl Monday
A study from UKG found that an estimated 16.1 million employees planned to call in sick or arrive late to work the day after the Super Bowl (source). Instead of dealing with decreased productivity, companies can offer:
Remote Work Options: Allow employees to work from home the day after the game.
Late Start Monday: Provide flexibility for employees to start later and make up for lost productivity.
Floating PTO Days: Allow employees to use their paid time off (PTO) strategically around major events.
3. Boost Morale with Super Bowl Office Contests
Super Bowl-related contests can create friendly competition and team bonding:
Prediction Pools: Employees can submit game predictions, and winners receive small incentives.
Best Super Bowl Commercial Poll: Allow employees to vote on their favorite Super Bowl commercials to keep the conversation going post-game.
Office Decor Contest: Departments or teams can decorate their workspace in their favorite team’s colors, fostering camaraderie and engagement.
4. Leverage Employee Benefit Programs with Super Bowl Incentives
Use the excitement of the season to promote company benefits:
Health and Wellness Reimbursements: Reward employees who participate in fitness activities leading up to the game.
Discounts on Streaming Services: If remote employees want to host game-day gatherings, offering incentives like streaming service discounts can be a fun perk.
Financial Wellness Programs: Tie in financial literacy resources to discussions about Super Bowl betting culture, emphasizing smart money management (Consumerfinance.gov).
Final Thoughts
Super Bowl season presents an incredible opportunity for companies to engage employees in a way that is fun, inclusive, and beneficial to workplace culture. By incorporating wellness programs, flexible work arrangements, and interactive team activities, organizations can make the most of the season while reinforcing their commitment to employee satisfaction and well-being.
Encourage your employees to enjoy the Super Bowl while also prioritizing their health, wellness, and productivity. With thoughtful engagement strategies, your company can turn this annual event into a win for both employees and the business.
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